Launch in Morocco

Reinventing the modes of consumption

As part of its expansion policy, Bimbo has set its roots in Morocco with an ambitious vision: establish new modes of consumption.

We have taken on the challenge of supporting the Group in crafting a bold brand establishment strategy, marking a significant milestonein its quest to bring its products and brand to new heights.

360° Approach

. Development of packaging for all 30 references launched
. Conception of in-store activations and tastings
. Deployment of a digital platform strategy
. Creation of concepts and key visuals to boost awareness, usage and trial.